With the announcement that the sportsbook operator has reached an agreement with the NHL's Penguins, BetMGM has completed a troika of Pittsburgh professional sports team sports betting relationships.
After agreeing to a multiyear contract, BetMGM is now the Penguins' official sports betting and online casino partner. The Pittsburgh Steelers of the NFL and the Pittsburgh Pirates of Major League Baseball are already partners of the sportsbook operator.
When it comes to sportsbook relationships with professional sports organizations, DraftKings and FanDuel are at the forefront, but BetMGM has also carved out some excellent territory for itself.
The NFL's Raiders, Cardinals, Lions, Titans, Ravens, Jets, Broncos, Eagles, Chiefs, and Steelers all have BetMGM as their official sportsbook partner. The Nationals, Astros, Phillies, Red Sox, Tigers, and Pirates are MLB's official sports betting partners.
They have official sports betting partner agreements with the Golden Knights, Red Wings, Rangers, Predators, and now the Penguins in the NHL. The NBA's official sports betting partner for the Knicks, 76ers, and Pistons is BetMGM. They are the Las Vegas Aces' official sports betting partner in the WNBA.
“Pittsburgh is home to some of the most iconic sports franchises,” said BetMGM Chief Marketing Officer Casey Hurbis. “This latest collaboration with the Penguins builds on our deep ties across the city and opens new opportunities to engage fans through unforgettable experiences at PPG Paints Arena, and beyond.”
Through these kinds of agreements, sportsbooks are able to capitalize on the fans' faith in these teams, which benefits the sportsbook brand.
In addition to chances for things like an in-stadium sportsbook lounge for live betting, where the sportsbook would acquire attention, there are a variety of in-arena advertising choices available. Additionally, the sportsbooks have access to the organization's fan data and are visible online on the team's digital platforms.
In order to create VIP fan experiences, BetMGM will receive branding and signage throughout PPG Paints Arena, co-branded social media content, special promos, and first-rate hospitality assets as part of the BetMGM-Penguins agreement. The Lexus Club is an in-arena lounge at PPG Paints Arena.
“The Pittsburgh Penguins are proud to welcome BetMGM as an Official Sports Betting Partner. BetMGM is an established leader, and this partnership furthers our organizational commitment to enhancing the gameday experience for the most passionate fanbase in the National Hockey League,” said Steve Kelley, the Penguins’ senior vice president of partnerships.
One of the NHL's most legendary teams, the Penguins have been in the league since 1967 and are led by one of the greatest players of all time, Sidney Crosby. In their history, the Penguins have won five Stanley Cups.
The Penguins' Stanley Cup odds for this season are at +15000 according to BetMGM.
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